PDF chapter test TRY NOW
Following is a pie chart showing the amount spent in rupees (in thousands) by a company on various modes of advertising for a product.
Now answer the following questions.
1. Which type of media advertising is the greatest amount of the total?
2. Which type of media advertising is the least amount of the total?
3. What per cent of the total advertising amount is spent on direct mail campaigns? \(\%\)
4. What per cent of the advertising amount is spent on newspaper and magazine advertisements? \(\%\)
5. What media types do you think are included in miscellaneous? Why aren’t those media types given their own category?
[Note: Question no 5 is self assessment question.]
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